Law firm website: 7 winning website features to lead the pack (+ 3 bonus features)


Are you ready to take your law firm’s website to the next level? In today’s digital age, having a strong online presence is essential for any business, including law firms. A well-designed website can help you stand out from the competition, showcase your expertise, and attract new clients.

But with so many law firm websites out there, how can you ensure that your website is effective and engaging?

In this blog, we’ll be discussing seven must-have features for a law firm website that will help you achieve just that. From attorney profiles to appointment scheduling, we’ve got you covered. So buckle up, and get ready to take your law firm’s online presence to new heights!

Responsive Design & Footer Navigation

Let’s be real, no one wants to struggle with a website that’s difficult to navigate or read on their device! That’s why you must pay extra attention to the design and navigation features of the website. It must automatically adjust to fit the device screen.

Now, let’s talk about the footer. It’s often overlooked, but it’s a critical part of your website that can make a big impact. Imagine this: your client lands on your website. But instead of scrolling aimlessly, trying to find what they’re looking for, they can find everything easily with a well-designed footer. That is how you can build your credibility even if your competitors are way too reputed and old!

Legal Resources Blog

As a law firm, this section can help you demonstrate your strong expertise and thought leadership on legal topics that are relevant to your potential clients. Keeping clients informed about the latest legal developments can help build trust and establish authority. Additionally, you can publish informational blogs by breaking down complex legal concepts for your potential clients and helping them better understand the legal issues they might be facing.

When designing your blog section, it’s important to be specific and avoid using legal jargon. Potential clients may not be familiar with legal terminology, so it’s essential to use language that is easy to understand.


If you’re a lawyer, you’re probably used to juggling a lot of different tasks throughout the day. Between meetings, consultations, and court appearances, it can be tough to keep track of everything. That’s where an appointment system comes in handy (your clients and your sanity will thank you)!

Instead of playing phone tag with potential clients or sending endless emails back and forth, your clients can simply book an appointment online. By making it easy for clients to book appointments, you’re showing them that you value their time and are committed to providing excellent customer service. Happy clients are more likely to refer their friends and family to your law firm.

About Us Page

When your customers are looking for a law firm to represent them, one thing they will look for is if they can trust you. For any law firm, transparency is key. Tell your clients about your firm’s background, including how long you’ve been in business and any milestones or achievements you’ve accomplished along the way. This will help build credibility and establish trust with potential clients.

What sets your law firm apart from the rest? Be sure to highlight your firm’s values and mission statement. This can help potential clients understand what you stand for and what they can expect when working with you.


Testimonials are a form of social proof. They are key to adding a human connection to your law firm. When potential clients see that others have had positive experiences working with your law firm, they’re more likely to feel confident in your ability to help them.

Highlight the most important testimonials. If you have a lot of testimonials, consider featuring the most important ones prominently on your website. If your law firm handles multiple practice areas, consider organizing your testimonials by practice area. This can help potential clients find testimonials that are most relevant to their needs.

Practice Areas

When searching for a law firm, potential clients want to know that they are working with attorneys who have expertise in the specific area of law that their case falls under. A law firm website that outlines its practice areas demonstrates that the firm specializes in certain areas of law, rather than being a general practice firm. This specialization can be a selling point for potential clients who want attorneys with a deep understanding of the law in their specific case.

Use clear and concise language to describe each practice area, and avoid using legal jargon. Provide examples of cases that your firm has handled in each practice area to help potential clients understand the types of cases that fall under each practice area.

Attorney Profiles

Aren’t testimonials enough? Is it necessary to add attorney profiles to the website? Potential clients want to feel confident that they are working with experienced attorneys who have a track record of success. Attorney profiles can help establish trust by highlighting the experience and qualifications of each attorney.

When designing your attorney profiles section, it’s important to strike a balance between professionalism and personalization. By providing information about each attorney, potential clients can get a sense of the attorney’s personality, communication style, and approach to practicing law. This personalization can make potential clients feel more comfortable working with your firm.

Bonus Features to add glam to your law firm website

Assuming you are a bit more ambitious and want to establish your law firm as an industry leader, it is essential to add some much-needed spice to the website. Here are 3 bonus website features that can make your clients go gaga over your online presence and establish your business as the go-to for all things legal.

Virtual Consultations

Virtual consultations offer clients the convenience of meeting with a lawyer from anywhere, at any time. This can be especially beneficial for clients who may have difficulty traveling to a law office or who have busy schedules, and also helpful for clients who need legal assistance outside of normal business hours.

Moreover, it can be a great cost-cutting measure as virtual consultations can be more cost-effective for clients than in-person meetings, without any travel expenses or other associated costs.


Podcasts are an increasingly popular way for law firms to connect with potential clients and share their knowledge and expertise.

By offering podcast content on your website, you can reach new audiences and connect with potential clients who may not have discovered your firm through traditional marketing channels. Moreover, these can help to establish your firm as a thought leader in your field.

Client Portal

Adding a client portal section to your law firm website can provide numerous benefits for your clients. A client portal provides a convenient way for clients to communicate with their lawyers, receive updates on their cases, and access important legal documents.

A client portal can help to streamline communication between clients and their lawyers. Clients can send and receive messages, review documents, and receive updates on their cases all in one place, without the need for multiple phone calls or emails.

Signing Off

Whether you’re a solo practitioner or a large law firm, investing in a website with these features is an investment in your business’s success. With the right website, you can attract more clients, showcase your expertise, and ultimately grow your practice.

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